Dynamically Personalized Real Estate Retargeting Postcards?

All right, so that subject line might sound a little geeky, and overwhelming, but keep reading because this is good stuff. 

Let’s start by talking a bit about retargeting.

You know what that is right? 

When someone hits your website or becomes a lead, then you have ads follow them all around the web (and other channels) to remind them about your business and have them come back… 

Like when that pair of shoes you were looking at on Amazon seems to stalk you all over the place till you finally buy them. 

That’s retargeting. 

And it can be very powerful stuff, especially when you’re in the business of building “top of mind” status with as many potential buyers, sellers, and investors as possible. 

So let’s talk a bit about “Dynamic Retargeting” 

Dynamic Retargeting is where you make your retargeting ads feel more personal, by including attributes related to them, or the actions they last took on your site. 

Specifically what we’re talking about today, is the idea that you can:

• Automatically find the mailing address of someone anonymously searching properties on your real estate website
• Send them a postcard in the mail. 
• Branded to you. 
• With a link back to the last property they were looking at on your site. 

For context: Here’s What A Dynamic Retargeting Postcard Looks Like 

Front side: 

Back Side

In the example above, 2 QR codes are being employed. 

The one on the front side takes the recipient back to the last property they were looking at. 

The one on the back side takes the recipient to the agent’s Home Valuation page on your website. 

Whenever a scan occurs, the agent is notified in real time, and can also set up “zaps” that trigger other actions in your CRM. 

But the most important element of this postcard are: 

• The agent’s branding (building “top of mind” status) 
• The handwriting on the card (at a glance it feels personal) 
• The fact that the postcard is tangible, and can be touched in the real world. 

If you’ve studied NLP at all and understand the value of crossing “modalities” then the “reason why” you should be doing this is probably becoming pretty clear. 

If you want to stand apart from your competition and really stand out in the minds of your prospects and sphere, you’ll want to make sure you’re retargeting across as many channels as possible! 

Email, digital ads (insta, meta, tiktok, etc), and DIRECT MAIL… so they can really touch and feel you :) 

You feel me? 

If the answer is yes, and you’re wondering how you can get started with this Dynamic Postcard Retargeting mumbo jumbo as affordably and painlessly as possible… 

Just click here to get started now. 

You’ll be taken to a page where you can create a free Thanks.io account. This is the platform that I’m a co-founder of, and offers the functionality mentioned above. 

Once inside the free dashboard, just open up a chat support request (at the bottom right of the page) and mention that you’d like FREE help getting a dynamic postcard retargeting campaign set up for your real estate business today! 

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