EP189: Part 3 of 5 - Gilbert's Law

Welcome back to another episode of "Your Daily Real Estate," brought to you by the ever-reliable kirbly.com. This episode dives into the profound yet often overlooked Gilbert's Law. The law asserts, "When you take on a task, finding the best way to achieve the desired result is always your responsibility." Let's break down three main topics discussed in this enlightening podcast episode and see how they can revolutionize your real estate business.

Understanding Gilbert's Law

Gilbert's Law is all about personal accountability and continuous improvement. It's not just about doing the task but finding the most effective way to achieve the desired result. Tristan Ahumada emphasizes that this principle is about taking ownership of your actions and outcomes, ensuring that you are always looking for the best methods to accomplish your goals.

The essence of Gilbert's Law lies in its demand for a proactive approach. Instead of waiting for solutions to present themselves, it encourages actively seeking the best ways to solve problems. This means being on a constant quest for improvement and innovation, whether in personal tasks or collaborative projects.

Historical Example – Henry Ford's Assembly Line

To illustrate Gilbert's Law, Tristan shares the story of Henry Ford and the development of the assembly line. Ford didn't just stumble upon an efficient production method; he took responsibility for improving manufacturing processes and relentlessly pursued the best way to achieve his goals. His efforts revolutionized the automobile industry by drastically reducing the time and cost of manufacturing cars, making them accessible to the general public.

Ford's innovation wasn't a solo endeavor. He had a team, but the responsibility to implement and perfect the assembly line ultimately fell on his shoulders. This historical example underscores the importance of personal accountability and the continuous search for better methods, a principle that real estate professionals can apply to their own practices.

Applying Gilbert's Law in Real Estate

Marketing Strategies

In real estate, applying Gilbert's Law means continuously refining your marketing strategies. Tristan highlights the need to evaluate and improve your approaches across various platforms—Instagram, Facebook, TikTok, YouTube, newsletters, and even traditional methods like flyers and cards. Identifying your audience and crafting your brand messaging to resonate with them is crucial. It’s not enough to just brainstorm with your team; the execution and responsibility to make these strategies work fall on you.

Client Communication

Enhancing communication with clients is another critical area. Whether dealing with buyers or sellers, understanding and outlining what you offer is essential. With new regulations, like the NAR settlement requiring clear explanations of services, taking responsibility for how you communicate becomes even more important. Tristan suggests evaluating your current methods: Are they value-driven or spammy? Are you effectively using handwritten notes, gifts, newsletters, and social media retargeting?

Leveraging Technology

Finally, the podcast emphasizes the importance of leveraging technology. Many real estate agents have powerful CRM systems but don’t utilize them to their full potential. Understanding and effectively using your tech tools, from smart plans to detailed processes, can significantly enhance your business operations. This responsibility to master and apply technology effectively lies with you.

Process Documentation

Documenting your processes is another critical aspect. Whether it's managing escrow, handling buyer and seller leads, or posting on social media, having clear, documented procedures is essential. This ensures that when you bring new team members on board, they can seamlessly integrate into your operations. The responsibility to create and maintain these processes, even if you have help, ultimately falls on you.

Conclusion

Incorporating Gilbert's Law into your real estate business means embracing personal accountability and continually seeking the best methods to achieve your goals. From marketing strategies and client communication to leveraging technology and documenting processes, taking responsibility for every aspect of your business is crucial. As Tristan Ahumada underscores, finding the best way to achieve the desired result is always your responsibility.

People & Resources Mentioned:

● Henry Ford

● Extreme Ownership: How U.S. Navy SEALs Lead and Win

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